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DEVELOPMENT
The Last Meter® model is a way to integrate user services (delivered goods + on-demand experiences) into mutli-user commercial and residential real estate.
Last Meter® is developed by BASE2, and delivered by BASE2 and partners. The core of the model is the Last Meter® platform and the Space Engine design tool.
Summarized below are the features of the Last Meter® model in elements building on each other to create the most effective service integration experience for multi-user building developers, operators and users.
Real estate actors, retailers and service providers, logistics and data actors, technical and other strategic partners are involved in the model, and participation is welcome.
More analysis is outlined and available below the model.
To integrate services in your building, real estate devlopment project or become a service or technical partner integrated via Last Meter® contact BASE2.
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ELEMENT
ACTIONS
VALUE
BASE 2
1P / 3P
Feature of Last Meter® Model
Implementation Steps
Benefit to real estate, users
BASE2 offers
1st / 3rd party offers
SERVICE OFFER
Curation of service package
Communications & Sales
Subscription packages eg
Groceries
Hot food
Cleaning
Laundry
Tech support
cambric
Service provision
Service package curation
INTEGRATION
Servicepoint™ installation
Data + billing integration
Efficient + trusted services
Revenue share
Flexible adaptation of services
last meter® platform
Operations management
Addtional integrations
DESIGN
Space + access optimization
Design + amenity innovation
Correct space, technical systems + access
Spatial saved for other uses
New revenue from optimized services
New real estate experiences
space engine™
Additional architectural design
Additional optimization tools
PROPTECH
Selection of proptech tools
Strategy guidances
Cloud-based access + smartlocks
Easy billing
Extensible CRM
Flexible user app
Cost savings + control
futureperfect
Product installation
Training and ongoing support
PLATFORMS ARE ALL AROUND
The Last Meter® model is one layer of a platformized framework for real estate: where the physical, spatial, data assets of the built environment are aggregators of and integrated with 1st party and 3rd party services supplied to the building, its operator/developer and its users.
The Last Meter® suppports the integration of recurring 3rd party user services - any goods or experiences that the building users buy, use or adapt on a recurring basis: food, clothing, tools, toys, cleaning, laundry, various kinds of support, and more.
The 'last meter' refers to the space between the logistical, urban last mile and the private space of a multi-user residence or office environment. This is the building asset and data model that 'last mile' actors simply co-opt in executing an on-demand model.
REAL ESTATE IS AN AGGREGATOR
The Last Meter® model builds on the analysis that spatial arrangements are natural aggregators (or disruptors) of consumption.
Real estate has the opportunity to faciliate large scale purchase and operations of many categories of consumption, and the need ensure their buildings and assets are secure and not simply silently including in operating models of 3rd parties.
Retail and service providers need scaled recurring sales, as margins and AOV are declining in the on-demand world, while logistics cost and CAC only increase.
They also need not just more efficient unit logisitcs, but massive evolution in logistics opportunities including bulk and time-shifted delivery, returns, and sector-specifc logistics solutions at the last meter (eg for clothing, cool-chain groceries, furniture and more).
BUILDING THE SUSTAINABLE ECONOMY
At at time when infrastructure-level shifts in consumption and resource use are required to avoid climate disaster, it's very hard to find strategic shifts away from resource-intensive economic models that don't rely on downgrades in quality of life and opportunity. The Last Meter® model is one of these, based on years of research and design.
Major impacts on sustainability are achieved through facilitating new models of logistics, in particualr bulk (cutting trips) and time-shifted (cutting congestion) logistics. Packaging and waste management are also contributions.
The largest impacts on resource intensity of consumption are the evolution of fully circular modes of consumption including rentals, sharing, returns, repairs, upgrades and more.
All these require Last Meter® aggregation and servicepoints to facilitate the new operations models unfolding.
The materials below are available to partners and users of the Last Meter® community
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